What a year for Soru! Celebrating our 11th year in business has been a moment of immense gratitude and pride. Looking back over this year and the past 11, we feel truly honoured to have reached this milestone as a small, independent brand.  

To everyone who has supported us—thank you. Whether through your follows, sign-ups, purchases, feedback, or simply your interest in what we create, you’ve been an essential part of this journey. At Soru, we remain committed to following our hearts, designing from a place of love, staying connected with our customers and manufacturers, and treating everyone we interact with with respect and integrity. We’re so glad you found us, and we look forward to continuing this creative journey together.  

The year started with the launch of our much-anticipated collaboration with Needle & Thread. This partnership was years in the making! Since the beginning, we’ve loved seeing our earrings paired with Needle & Thread’s gorgeous dresses, worn by everyone from our customers to influencers and even the Princess of Wales. The pairing is effortless and elegant—a match made in fashion heaven. Meeting Hannah Coffin, the inspiring founder of Needle & Thread, solidified our shared vision, and we’re so proud of the collection we created together.  

We followed with our glamorous collaboration with American TV host and best-selling author Daphne Oz. Daphne’s magnetic energy—vivacious, kind, and confident—made her the perfect muse for this collection. With a chic *La Dolce Vita* vibe that reflects Daphne’s essence, the collection was a hit, so much so that we launched a second drop in December!  

Designing new collections is one of our favorite parts of the job. For the Palermo Collection, we drew inspiration from the rich autumnal tones dominating this season’s catwalks, combined with a boho vibe reminiscent of Chloé’s latest designs. Boho chic is making a comeback, and we couldn’t be more excited! This collection has been adored by our fabulous customers, and we’ve loved seeing how you style these pieces.  

Just before Christmas, we launched our Zodiac Collection—a heartfelt celebration of our lifelong love for astrology and celestial beauty. Inspired by the cosmic connection we share as a family of water signs, this collection features delicate golden coin medallions and bold gemstone charms. Shaped with input from our amazing community, these pieces are designed to help you connect with your authentic self.  

This year, our jewels was spotted on so many inspiring women, including Amanda Holden, Daphne Oz, Rochelle Humes, Shea McGee, and Ashley James. A standout moment was seeing our Coco Earrings take the world by storm, even gracing the cover of VOGUE!  

As we welcome 2025, we’re excited to share the plans we’ve been working on—new designs, collaborations, and more opportunities to connect with you.  

Thank you for joining us on this journey. Reach out with any feedback or suggestions—we love hearing from you and connecting with our community.  

Wishing you all a wonderful New Year,  

Francesca, Marianna, and the Soru Team

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