Behind The Scenes - AW21 – SORU JEWELLERY

Behind The Scenes - AW21

November 09, 2021By Lottie Moran

Going into this, we wanted a completely different angle from our usual photoshoots. Typically, our priority is the photography first with the video being a bonus, but this time around, we decided to mix things up by revolving the shoot around a video. As Christmas and party season are just around the corner, we knew exactly what sort of story we wanted to tell - glamorous, vibrant and chic, with a mix of both party and gifting.

Reserved for Soru @ The Columbia

We knew choosing the right location would be crucial. We wanted it to feel feminine and bright while also having elements needed to tell our story, such as a dressing table. Luckily, we found the perfect spot with Lordship Parks, overlooking Kensington Gardens in London. Not only did it have a beautiful dressing table, but a gorgeous balcony, high ceilings and a bright interior. Once we saw it, the story really started to come together.

The bedroom of our dreams!

Gorgeous view of the autumnal Kensington Gardens

Selecting our model was also a quick process. We needed somebody who could really play to the camera, so Jak Buenos was such a wonderful find. Not only is she gorgeous, but she was lovely to work with and full of energy whenever the camera was on her - just what we needed for our video.

Jak sparkling on the balcony, wearing sequinned Halpern dress

We worked with our usual team of Michelle Beatty and Nice Productions, who were able to refine our ideas and use some really amazing cinematic techniques to elevate the video.

Loving the ornate gold aesthetic in this shot, wearing Dundas

Shining bright in Galvan London

We were able to watch some of the most cinematic moments through this phone

Our stylist Kate Barbour brought along some really incredible party pieces that we were completely floored by. Our hair and makeup artist Jessica Well also did a wonderful job of taking Jak from day to night.